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When it comes to publishing your book, there’s no shortage of platforms to use. However, one of the most popular is Amazon’s Kindle store. Here’s why you should seriously consider using it…

Amazon makes it easy. Some publishing platforms use too much jargon or have complex steps that take hours to complete. With Amazon, you can have your book published and making you sales within just a few hours. If you run into trouble, you can also post to the Kindle Boards, which are filled with helpful authors who want to give back to other writers.

Amazon makes it free. Years ago if you wanted to self-publish your book, you had to pay a printing service to do it. That fee could range anywhere from several hundred dollars to several thousand (or more). Fortunately, Amazon leveled the playing field for everyone when they made their Kindle program free for any author.

Even better, you control the price of your book. You get to decide how much your book is worth and what it sells for. Traditionally published authors don’t get to do this—they have to go with whatever price tag the publishing house decides to set.

Amazon gives you exposure. The truth is that Amazon has one of the best algorithms out there. It’s constantly working to predict what their customers will love next, which means they’re always suggesting new books to readers.

But in order to get Amazon to suggest your book, you’ll need to get a few reviews up. Reach out to 70-100 reviewers that read in your genre or on your subject matter. Offer them a free book in exchange for an honest review.

Not every reviewer will have time to post about your book, but most authors get 10-20 reviews this way. When Amazon sees the reviews begin rolling in, their algorithms will go to work on your book’s behalf.

You can also choose to publish your book exclusively on Amazon’s Kindle platform. If you do that, you’ll get included in their special promotions of books, gaining you more exposure by potential readers. Even better, you can have a special sale or promotion period during this time, which can boost your book’s ranking.

If you haven’t already, consider publishing your book through the Kindle program. Your book will be more visible and you’ll still have all the perks of being a self-published author.

And if you have not yet published a book (but have one in you dying to come out, but are unsure of how to start), then get my free 4-week ecourse “30 Days To Becoming a Published Author”.

Kindle Amazon, Kindle Books, Kindle Create, Kindle Direct Publishing, Kindle Ebook Format, Kindle Ebooks, Kindle Epub, Kindle Self Publishing, Kindle Services

Now that you’ve built up your mailing list, you’ve got to deliver on the promises you made to the individuals who signed up. These promises consist of both the promises you explicitly made (“sign up and I’ll email you a free report”), as well as the implicit promise you made to provide them with information they’ll find useful and valuable.

Here’s how to engage with your readers and give them exactly the content they’re looking for, and which they will hopefully come to rely upon you to give them in the future.

Use Analytics

One effective way to give your readers what they want is by paying close attention to what they’re currently spending their time reading on your website. The best method for doing this is by installing analytics software on your website.

Analytics software will help you learn how people found your site, what pages they visit, and how long they spend on each page before they leave your site. If you use a service such as the free Analytics code offered by Google, you’ll also learn more about where your visitors live, and other demographic information. Over time, this information can be a great help in deciding what your readers are most interested in, and therefore what type of content you should be creating for them in the future.

Read Comments and Message Boards

If you allow comments to your blog posts, or provide message boards for your website visitors to discuss various topics, then it’s important to read those comments and message boards to see what they’re talking about. Sometimes people will discuss with other users the features they think a product is lacking, or what information they wish they had, but they won’t necessarily take the time to tell you directly.

Look at Your Competitors’ Websites

Chances are you’re not the only business that’s operating in a particular niche..and if you are the only person offering a particular product or service, it probably won’t be long before competitors appear on the scene.

Make use of the fact that there are others operating in your niche by checking out what those other businesses are offering. Are there any product or service needs that you’ve overlooked, or not previously considered? You can also stay on top of what potential customers are likely to be interested in by subscribing to your competitors’ newsletters, Twitter feeds and other accounts and paying attention to what’s happening on them.

Ask Them

Finally, don’t neglect the most direct approach – ask your visitors what they’re interested in reading about. You’ll get the most direct answers, and the act of asking them will strengthen your relationship – it lets them know that you value their input, and that their wants and needs are important to you. You can accomplish this by making periodic requests for input as part of your normal article or blog post publication schedule, and perhaps even including a free product or service giveaway to provide additional incentive for your readers to participate.

So now you know how to give your readers what they want, but what about your business? Certainly, there has to be a win-win for both publisher and subscriber. In the next post, let’s talk about how to make sure your emails get the results and conversions that you’re looking for.

Tag: particular product

3 Surprising Reasons to Publish a Book on Amazon’s Kindle