Eight Email Conversion Tips or How to Sell More Stuff

We’re now to the point in our discussions where we’re ready to talk about improving your conversion rate; that is, how to get as many of your prospects to become paying customers. Here are eight tips for keeping your conversion rate high. 1. Maintain Multiple Lists Depending on what mailing list or autoresponder service you … Read more

Engaging Your Readers and Delivering Exactly What They Want

Now that you’ve built up your mailing list, you’ve got to deliver on the promises you made to the individuals who signed up. These promises consist of both the promises you explicitly made (“sign up and I’ll email you a free report”), as well as the implicit promise you made to provide them with information … Read more

Eight Surefire Ways to Grow Your Mailing List

It’s safe to say that the bigger your mailing list is, the better. Having a robust list gives you more opportunities to sell and to build your reputation. Here are 8 sure-fire tips for growing your list: 1. Prioritize Building Your Mailing List Make sure you’re putting at least as much effort into building your … Read more

The Importance of the Opt In or Squeeze Page and What It Should Include

If you’re new to email marketing then you’ll probably need to learn some new terms and concepts. One important concept is that of the “squeeze page,” also known as an “opt-in page”. A squeeze page is a page on your website that exists for the specific purpose of getting a reader to give you their … Read more